Boldness is the edge that elevates performance to extraordinary consistency and peak execution.
It cannot be taught—it must be forged through intentional physical actions that rewire the brain, shatter self-imposed limits, and unlock what was previously unimaginable.
At BAD, we propel high achievers beyond fear's threshold by blending cutting-edge neuroscience with deliberate, embodied practice—engineering unyielding resilience, fearless drive, and remarkable results at speed.
Our mission at BAD is to
help you build the bold character
to live fearlessly and unapologetically.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
It is our privilege to help our clients boldly cultivate their unique and powerful gifts. To reach the edge of performance, …and go beyond it. The result, the ultimate byproduct,
— will be a better world for us all.
BAD trains you to safely and effectively test limits through intentional physical actions.
Consistently pushing past limits creates evidence that, in turn, physically rewires your brain to expect success rather than failure.
As the brain’s predictive model shifts, not only do you develop boldness, but you also become addicted to testing and exceeding limits.
We optimize your physical and mental capabilities across key areas to maximize results.
These areas are often the overlooked gaps that can have the biggest impact in accelerating you towards your goals.
These key areas of additional focus are; sleep, movement, nutrition, language, simplification and visualization.
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Sleep is a form of active recovery. It will be prioritized as a high performance state, not passive downtime. We will remove common and overlooked sleep roadblocks to improve quality and duration to give you an edge under pressure.
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Athletic strength, upright posture, powerful gestures and breath contribute to true vitality and confidence. Through training and awareness, we will enhance the powerful non-verbal messages to your nervous system that drive confidence and boldness.
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Intentional eating habits support muscle, gut health, sleep and cognition. Focusing on nutrient dense whole foods reduce anxiety and ensure the brain and body are primed for emotional regulation and assertive decision making.
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Words are an underestimated pattern that can empower or limit. Words shape our reality, self-image and downstream physical action. You’ll unlock new potential through the clarity that comes with affirmative objective speech.
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Simplification clears the pathway to bold achievement by removing conflicting priorities and distractions that reinforce overthinking and hesitation. Reducing all forms of clutter streamlines the brain’s ability to make decisions and act under pressure.
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Visualization is an intentional practice that activates the central nervous system by simulating real experiences and engaging multiple brain regions for movement, the senses, and emotions. This sharpens focus, strengthens neural connections, boosts motivation, improves skills and primes action.
Vic DeJesus
Vic DeJesus, founder of BAD Coaching, is a Certified Performance Coach with a background in neuroscience. As part of the Flow Research Collective, he actively works and trains in the area of high performance neuroscience as well as coaches elite athletes and high performing individuals.
As both an athlete and a scientist, Vic has used his knowledge and experience in sports, neuroscience, biology, nutrition and fitness to create a transformational coaching program that makes significant impacts in the lives of those he coaches. With a passion for self-discipline, excellence and constant improvement, Vic leads by example as he dares his clients to forge the bold character to leap without looking towards their goals.