PRIVACY NOTICE

1. Information We CollectWe may collect the following types of information:Personal Information (information that identifies you as an individual):

  • Name

  • Email address

  • Phone number (if provided)

  • Billing/shipping address (for purchases)

  • Payment information (processed securely via third-party processors; we do not store full card details)

  • Account credentials (username/password)

  • Any information you voluntarily provide in forms, emails, comments, surveys, coaching intake forms, or communications

Automatically Collected Information:

  • IP address

  • Browser type and version

  • Device information (type, operating system)

  • Pages visited, time/date of access, referring/exit pages

  • Cookies, web beacons, and similar tracking technologies (see Cookies section below)

Other Information:

  • Aggregated or anonymized usage data

  • Information from third parties (e.g., analytics providers, payment processors, social login services if used)

We do not intentionally collect sensitive personal information (e.g., racial/ethnic origin, political opinions, health data beyond what you voluntarily share in coaching contexts, biometric data) unless directly relevant and with your explicit consent.2. How We Collect Information

  • Directly from you (forms, account creation, purchases, emails, chat/support)

  • Automatically via cookies, server logs, analytics tools (Google Analytics, etc.)

  • From third-party services (payment processors like Stripe, email platforms like Mailchimp, etc.)

3. How We Use Your InformationWe use the collected information for purposes including:

  • Providing and improving the Services (e.g., delivering coaching content, processing payments)

  • Communicating with you (newsletters, updates, support responses)

  • Personalizing your experience

  • Processing transactions and preventing fraud

  • Analyzing usage trends and site performance

  • Complying with legal obligations

  • Marketing our Services (with opt-out options)

  • Enforcing our Terms of Service

4. Cookies and Tracking TechnologiesWe use cookies and similar technologies to enhance functionality, analyze traffic, and for advertising (if applicable). Types we may use:

  • Essential (for site operation)

  • Analytics (e.g., Google Analytics)

  • Marketing/advertising (if we run ads)

You can manage preferences via your browser settings or our cookie banner (if implemented). Note: disabling cookies may limit site functionality.For more details, see our [Cookie Policy] (link if you create a separate one).5. Sharing Your InformationWe do not sell your personal information as defined under applicable laws (e.g., CCPA).We may share information with:

  • Service providers (hosting, analytics, email marketing, payment processors, cloud services) who are contractually obligated to protect your data

  • Business partners (only with your consent or as necessary for Services)

  • In the event of merger, acquisition, or asset sale

  • To comply with legal requirements, protect rights/safety, or respond to lawful requests

6. Your Privacy RightsDepending on your location, you may have rights such as:

  • Access to your personal information

  • Correction of inaccurate data

  • Deletion of your data (subject to legal exceptions)

  • Opt-out of certain processing (e.g., marketing emails, sale/sharing under state laws)

  • Opt-out of targeted advertising

  • Non-discrimination for exercising rights

For California residents (CCPA/CPRA): We do not sell personal information. You can submit verifiable consumer requests via [email address] or our request form (if implemented).To exercise rights, contact us at [privacy@highpertheory.com (mailto:privacy@highpertheory.com)]. We respond within the timeframes required by law (usually 45 days, extendable).

7. Data RetentionWe retain personal information only as long as necessary for the purposes outlined in this policy, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type (e.g., account data kept while active + reasonable period after; logs kept 12–24 months).

8. Data SecurityWe implement reasonable technical and organizational measures to protect your information (encryption in transit, access controls, etc.). However, no method is 100% secure. You are responsible for safeguarding your login credentials.

9. International TransfersIf you are outside the United States, information may be transferred to and processed in the US or other countries. We use appropriate safeguards for such transfers where required.

10. Children's PrivacyOur Services are not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware of such collection, we will delete it.

11. Third-Party Links and ServicesOur Site may contain links to third-party sites/services. We are not responsible for their privacy practices. Review their policies separately.

12. Changes to This Privacy PolicyWe may update this policy from time to time. Changes will be posted here with an updated "Last updated" date. Material changes may include prominent notice or email notification.

13. Contact UsFor questions or to exercise your rights:
Email: vic@highpertheory.com